International Speedway Corporation (“ISC”), owner and/or operator of 13 major motorsports facilities including Daytona International Speedway, has partnered with Ace Marketing & Promotions to set up several Bluetooth and Wi-Fi-enabled “hotspots” in high-traffic areas throughout the speedway property. Ace Marketing & Promotions is the only proximity marketing solutions provider to utilize both Bluetooth and Wi-Fi in the United States.  When a fan enters the hotspot, they can voluntarily accept to receive information during the weekend including scheduled driver appearances, pre-race concerts and entertainment, or way-finding directions. They can also receive multi-media race-related content from top sponsors including Coca-Cola and Chevy.

“This innovative technology adds another level of customer service at our facilities while enhancing the race-day experience by delivering useful and entertaining information directly to our fans,” said John Guthrie, Vice President of Business Development for Daytona International Speedway. “Race-goers can download multi-media content of the event and their favorite driver, or can simply receive the location of the nearest restroom. The opportunities of this technology are limitless and we look forward to a successful trial at Daytona this coming weekend.”

“We are proud to support Daytona and ISC in their efforts to reach consumers and applaud them for stepping out and being the leader in motorsports marketing" said Michael Trepeta, President Ace Marketing & Promotions. “Because the content is delivered via Bluetooth, the messages are sent directly to the race fan once they enter the hotspot.  Also, the technology is compatible with hundreds of wireless devices and manufacturers.

Billboards throughout the facility will alert fans when they are entering a hotspot, and customer service representatives will be on-hand to assist with any technological issues. A map of facility hotspots is available at www.daytonainternationalspeedway.com. Great tickets are still available for the Coke Zero 400 Powered by Coca-Cola Weekend at Daytona International Speedway – visit www.racetickets.com or call 1-800-pitshop.